Best Ecommerce Software | Check Reviews and Comparison

eCommerce software refers to specialized software applications or platforms that facilitate the buying and selling of products or services online. It provides businesses with the necessary tools and features to create and manage an online store, process transactions, track inventory, and handle various aspects of online business operations.

eCommerce software typically includes a combination of frontend and backend functionalities. The frontend components focus on creating an appealing and user-friendly online store interface for customers. These features often include customizable website templates, product catalogs, shopping carts, and secure payment gateways to enable customers to browse and purchase products.

On the other hand, the backend functionalities of eCommerce software cater to the management and administration of the online store. These features include inventory management, order processing and fulfillment, customer relationship management (CRM) tools, analytics and reporting, and marketing and promotional capabilities.

eCommerce software helps in quick setup of frontstore of your eCommerce store. Making it easy and convenient to start your online journey. Below mentioned are some benefits of using an eCommerce software:

• Self-service portal

The eCommerce software offers a lot of ready-made things like prebuilt themes and templates. You can also add readymade functionalities like checkout, payment gateway, and cart facilities in your eCommerce store. You can choose the functionality you prefer and like and configure that functionality to your online store and you are ready to go live.

• Automate recurring processes and tasks

Using eCommerce software lets you automate several business related tasks like calculation of discounts, taxes and shipping cost. The software also automates processes like confirmation of order, payment processing and sending of promotional emails for your campaigns.

• Inventory tracking

The software also has a functionality of tracking your inventory in the various stages of the supply chain. The software automatically de-lists the items that ran out of stock in your store so that your website products are always up-to-date.

• Built-in SEO and marketing tools

Most of the eCommerce software has in-built SEO tools installed that helps in ranking your products higher in the Google ranking. For managing your marketing campaigns the software has pre-installed tools like email automations, and social media management.

• Small and medium sized businesses

eCommerce software solutions can provide small and medium-sized businesses with a fair chance to compete with well-known, established brands. By using this platform, small artisans and entrepreneurs can display their products to a wider audience and get immediate exposure on the internet. The software easily syncs with the shopping cart software.

• Conducting promotional activities

Promoting your business online is a simpler task. Our service can assist your business in increasing its online visibility across various eCommerce platforms, allowing you to reach out to a larger customer base. By announcing big-day sales, discounts, and events, you can create instant buzz.

• Reach out to your customers 24/7

You can be easily reached by your customers. In addition, you have the option to keep your shop open 24 hours a day, 7 days a week. Online transactions make it possible to close deals instantly. You don't have to worry about receivables. By providing your customers with convenient payment options, you can enhance their shopping experience and increase their likelihood of making purchases on your website.

• Analytics and reporting

When you use analytics and reporting features in eCommerce software platforms, you can gain valuable insights into your customers' buying habits and trends. With this tool, you'll gain valuable insights and statistics on your keywords, demographics, and click streams. 

This information will help you determine what's effective and what's not in your eCommerce business. By analyzing customer data, you can gain valuable insights into their interests and purchasing behavior. This can help you improve your shipping process and market your products more effectively, ultimately leading to increased revenue. With this feature in your eCommerce software, you can gain insights into your customers' interests and preferences.

• Integration of blog or article section

Did you know that eCommerce software can assist you in seamlessly integrating a blog section onto your website? Blogging can be a great way to attract more visitors to your website. By creating various content that focuses on your products, you can drive more traffic to your site. 

With the eCommerce software, you can gain an advantage over your competitors by incorporating a blog section. This feature enables you to enhance the visibility of your products by creating engaging content on the blogs. In addition, it enables you to oversee the comment section of your blog, which can aid in building trust and fostering interaction with your audience.

• Multiple payment and shipping options

One of the great things about eCommerce software is that it gives you the ability to provide your customers with a variety of payment gateways and shipping options to choose from. Payment gateways are responsible for handling and verifying payments made using debit and credit cards. 

By offering various payment options such as credit cards, bank transfers, and online net banking, sellers can make it easier for customers to complete their transactions. This can be beneficial for both parties involved. You can integrate multiple shipping carriers directly into your website using eCommerce software. This will help you deliver your products to your customers more quickly.

• Features of SEO

As an eCommerce website owner, one of the key challenges you face is creating content that captivates your audience and draws them to your site. When you share your content on various media platforms, it can guide potential customers to your website in the end. By utilizing eCommerce software, you can enhance your website's visibility in search engine results pages (SERPs) by incorporating original and up-to-date content directly onto your site. 

With eCommerce software, you can enhance your website's search engine optimization (SEO) by receiving guidance on how to write effective meta descriptions, product descriptions, and blog posts. This software also helps you add relevant keywords to your content. By enhancing the quality of your website and boosting the frequency of relevant keywords, you can effectively prevent plagiarism.

• Omnichannel 

As a customer, it's important to have the freedom to choose how you want to shop. That's why eCommerce software should offer multiple channels for you to browse and make purchases. This way, you can make the best buying decisions for yourself. 

By providing customers with the ability to toggle between various options such as blogs, posts, testimonials, and social media links, they will have a wider range of research options available to them. This, in turn, can lead to an increase in their point of sales purchases. As a website owner, you have the option to expand your sales and advertising opportunities by offering multiple platforms.

• Enhancement in product management 

Managing an eCommerce website that has numerous products can be quite a daunting task. If you're looking to streamline your product management process, an eCommerce software with a top-notch product management feature could be just what you need. 

With this tool, you'll be able to easily export your product information, make any necessary updates or price adjustments, and then seamlessly import everything back into your eCommerce platform. With this feature, you'll be able to edit and review margins for your product range. This will help you stay responsive to any changes in the market.

• Security of site

Our eCommerce software comes equipped with a feature that ensures your website is secure and trustworthy for buyers. This feature obtains all the necessary security certificates to give your buyers the confidence they need to shop on your website without any worries. If you don't protect the financial information of your buyers, online shopping on your site could be considered risky. 

To ensure the safety of your customers' financial information, it's important to take certain measures. You can acquire an SSL certificate for eCommerce, which will encrypt the data being transmitted. Additionally, integrating two-factor authentication for your users' accounts can add an extra layer of security. Installing a firewall on your website can also help prevent unauthorized access. Finally, make sure to address your privacy policies to ensure that your customers' information is being handled appropriately.

• Evaluate the advantages of cloud based and on-premise 

Consider the advantages and disadvantages of each option for deployment. With a cloud-based solution, you'll pay a monthly subscription fee and the vendor will take care of all the software maintenance and updates for you. 

There's no need for you to buy any extra hardware or infrastructure. On the other hand, if you opt for an on-premise solution, you'll need to have your own hardware and a team of skilled IT professionals to tailor it to your specific needs. Cloud-based solutions are particularly convenient for small businesses as they are simpler to set up and operate.

• Support of mobile eCommerce

To ensure that your products rank high in search engine results pages, it's important to make sure that your website is mobile-friendly. This is because Google's mobile-first indexing prioritizes mobile-friendly websites. When selecting an eCommerce solution, it's important to ensure that it can create online stores that provide a user-friendly experience on mobile devices.

• Third-party integrations

When you're running an online store, it's important to make sure you've got all the right tools in place. That means integrating different third-party applications like payment options, subscription management software, customer support solutions, review platforms, and shipping carriers. 

These tools will help you provide a seamless shopping experience for your customers and keep your business running smoothly. Take a look at the different integrations that eCommerce software vendors provide and see if they are compatible with the third-party apps you currently use or plan to use in the future. If you're planning to sell your products on social media platforms like Facebook or digital marketplaces such as Amazon or eBay, make sure that the vendor allows you to integrate these platforms.

Let's break down the self-hosted vs. hosted ecommerce dilemma in a way that's easy to understand. When you use a self-hosted e-commerce platform, you have complete control over how you customize your business. While it's possible to set it up and run it on a tight budget, it does require a fair amount of time and effort to maintain.

Actually, hosted ecommerce platforms make it easy for you to launch your online store without worrying about the technical details. They handle all the behind-the-scenes work so you can focus on running your business. Although they tend to be more expensive than self-hosted platforms, they unfortunately do not offer the flexibility to personalize your business platform to your liking.

Therefore, it ultimately comes down to how you prefer to manage your business: with the ease and convenience of a hosted solution for the short-term, or the long-term adaptability and control of a self-hosted option.

Taking your business online can be a great way to quickly get noticed by a lot of potential customers. With the help of top-notch eCommerce software, you can easily learn how to create your very own eCommerce website. If you're thinking about moving your business to an online eCommerce platform, there are several benefits that come with adopting online store software. Here's a list of advantages that you can expect to enjoy.

• eCommerce software solutions can be a game-changer for small and medium-sized businesses, providing them with a fair chance to compete with big, established brands. With this platform, small artisans and entrepreneurs can display their products to a wider audience and get noticed quickly online.
• Promoting your business online is a simpler task. Our service can assist your business in increasing its online presence across various eCommerce platforms, allowing you to connect with a larger audience of potential customers. By announcing big-day sales, discounts, and events, you can create instant buzz.
• You can be easily reached by your customers. In addition, you have the option to keep your shop open 24 hours a day, 7 days a week. With online transactions, you can close deals instantly. You don't need to worry about receivables. By providing your customers with comfortable payment options, you can increase their interest in purchasing products from your website.

As of my last knowledge update in September 2021, here are some of the latest trends in eCommerce software. Please note that the landscape of technology and trends is ever-evolving, so it's recommended to check for the most up-to-date information:

• Mobile Commerce (mCommerce)

With the increasing use of smartphones, mobile commerce has become a significant trend in eCommerce. Businesses are focusing on optimizing their websites and applications for mobile devices, providing seamless shopping experiences and convenient mobile payment options.

• Personalization and Artificial Intelligence (AI)

eCommerce platforms are leveraging AI and machine learning to offer personalized shopping experiences. AI algorithms analyze customer data, preferences, and behavior to recommend products, create personalized offers, and deliver tailored content.

• Voice Commerce

The rise of smart speakers and voice assistants has led to the growth of voice commerce. Retailers are integrating voice technology into their eCommerce platforms to allow customers to search for products, place orders, and track shipments using voice commands.

• Augmented Reality (AR) and Virtual Reality (VR)

AR and VR technologies are being used in eCommerce to enhance the customer experience. Virtual try-on features for clothing and accessories, interactive 3D product visualization, and virtual showroom experiences are some examples of how AR and VR are transforming online shopping.

• Omnichannel Selling

eCommerce businesses are adopting omnichannel strategies to provide a seamless shopping experience across multiple channels, such as online marketplaces, social media platforms, mobile apps, and physical stores. This approach allows customers to engage with the brand through their preferred channels and facilitates a consistent brand experience.

• Subscription-based Models

Subscription-based eCommerce models are gaining popularity, particularly in industries like fashion, beauty, and food. Businesses offer subscription boxes or services, providing customers with curated products or regular deliveries based on their preferences.